A new time
What we had to communicate to the scientific community with the launch of this product was something important: that they would save lives. Something like that deserved a format as big as the television itself, that’s why we took several opinion leaders to the set of the program “a new time”. From there we connect with five more offices spread across Spain with which we change opinions and talk about this great news.
Attendees: 400 people in 6 points of Spain
Type of project: Product presentation