Can we challenge a company’s employees so much that their own improvement becomes their own challenge? The answer is yes, hooking them with arcade video games from the 80’s.
Pacman, Mario Bros and Donkey Kong interacted with the audience, going through all the screens between performances, mappings and screenings. Of course we got everyone to finish the game and enter at the motivational records table.
Attendees: 650 people
Target: Employees of the company
Type of project: Annual Convention