Did you know where you have the pancreas? Lot of people don’t and is a vital organ of importance, that’s why we build nothing else that a plane in the Atocha Station. We also summon opinion leaders, media and even a monologist so that nobody would be left without knowing it. We achieved a high notoriety and impact with this high-flying social campaign. On board?
Attendees: Metro Madrid users
Target: General population
Type of project: Street marketing Social Campaing