Healthcare marketing consulting

Healthcare marketing consulting

We understand the objective, we analyse the context, target, competition and market situation, in order to present a suitable strategy and achieve the requested results. Moreover, we contact clinical practice experts to focus our proposals on different media that work better for each case.

360º campaigns

360º campaigns

Our light bulb is working incessantly every day to attain creative, innovative and integrated campaigns. Our targets are always in the center of the project.

Strategic and scientific support

Strategic and scientific support

Our scientific department has a large expertise on strategy, medical-marketing projects and a wide knowledge of the regulatory requirements of the pharmaceutical sector.

We feel like a fish in the water in:

  • Own innovative digital and experiencial platforms for medical-marketing events.
  • Development of promotional materials that offer scientific evidence and bring closer health professionals and our clients´ brands.
  • Writing medical projects: slides, articles, posters… (we participate as a legitimate conversation partner with Advisory Boards and Committee of Experts´ teams).
  • Online content, courses, webinars, and informative websites.
  • Development of materials for internal training on Sales Networks: use of material tutorials, objections control…
  • Ad hoc medical-marketing projects: in every stage, from market access, pre-marketing, launching and positioning of the product, to established brands.
  • Advisory Board: we moderate and provide scientific coverage on medical meetings.

Communication to consumer

Communication to consumer

We develop a variety of content: diseases, prevention, early diagnosis, adherence and pathology treatment, advice and healthy habits. Our weakness are the awareness campaigns, through all kinds of materials, digital content and projects with patient associations.

Digital projects

Digital projects

We help our clients to present and realize their digital strategies, creating and developing the needed solution in each case.

We have experience on e-detailing development, email marketing campaigns, web platforms, online advertising and content marketing.

We also own different experiential and customizable platforms for medical-marketing projects.

Turn-key events

Turn-key events

Through innovation and technology, we are capable of making almost everything happen. We believe content and experience are the key for an event to succeed.

Once we receive the briefing, it turns into an explosion of ideas that refine until creating an original, entertaining and memorable event.

From internal events to health professionals, our turn-key service is the bottom for your calmness. Mk Media takes care of the idea, content, design, logistic, decoration, delivery materials, audio-visual resources, staff recruitment and resources search, always focused in achieving the most amazing result.