360º Commitment

Loyalty campaign implemented in a project with the pharmacy designed to: present an aesthetic portfolio of products, divided in 10 categories according to the main therapeutic needs of patients; position Boiron´s products on the pharmacist´s mind as the reference on pharmaceutical advice; and boost sales opportunities and product rotation on the pharmacy.

Name of the campaign: 360º Commitment
Client: Boiron
Type of project: Loyalty campaign
Category: Prescription and OTC
Target: Pharmacists

Actions:

  • Promotional materials
  • High impact on sales opportunities throughout the whole year
  • Visibility materials on selling points for the consumer
  • Educational kit for the pharmacy
  • Educational app for patients’ profiles, active pharmaceutical recommendations and sales