Destination: Pancreas

Social campaign to raise awareness among general population of the importance of the pancreas as a vital organ and its diseases. The multidisciplinary work of the agency, from the strategy, creativity, to the turn-key implementation of the action plan turned into a notorious action of high impact within the target public.

Name of the campaign: Destination: Pancreas
Client: Mylan
Type of project: Awareness
Category: Institutional
Target: General public

Actions:

  • Street marketing
  • Campaign materials
  • Campaign video
  • Action on Mylan offices
  • Campaign video case

Aspid Gold
2015 Award