Let´s speak up

Very shocking, original and innovative social awareness campaign oriented to the general public to support patients with psoriasis and their relatives, coinciding with the International Psoriasis Day. We wanted to speak loudly about psoriasis, as loudly as possible; our goal was to give information about psoriatic disease, to avoid false beliefs and to achieve social awareness.

Name of the campaign: Let´s speak up
Client: Janssen
Type of project: Awareness
Category: Institutional
Target: Patients and general public

Actions:

  • Throwing of an iPad to the stratosphere with support messages from the population
  • Campaign microsite
  • Actions on social media
  • Banner campaign on different websites
  • Campaign video
  • Campaign video case

Aspid Silver
Best Integral
Campaign
2016 Award