Interactive training project with national meetings that provided not only interesting content but also an innovative format which did not leave indifferent any of the 25 hematologists who assisted to each of the events. Based on a group dynamic oriented to gamification through simulation and discussion of practical cases on multitouch devices with the Touch Case App developed by the agency.

Name of the campaign: Linfnova
Client: Gilead
Type of project: Digital medical-marketing
Category: Prescription
Target: Hematologists

Actions

  • Project branding
  • Meeting and attendants’ materials
  • Decoration and coverage on events
  • Survey for attendants with Smart Vote App
  • Touch Case App of Interactive Clinical Cases developed by Mk
  • Campaign video case