New airline

Launch campaign of a new medication for asthma with innovative technology made of extra thin particles. We developed an integrated multitarget campaign aiming for differentiation and unique positioning in a high competitive market.

Name of the campaign: New airline
Client: Pfizer
Type of project: Launch campaign
Category: Prescription
Target: Physicians and internal clients

Actions:

  • Promotional material for medical visit
  • Scientific materials
  • Direct marketing to physicians
  • Launch event for physicians
  • Internal launch event in offices

Award Aspid
Gold 2008