Anniversary campaign of the HTA molecule on the market. Integrated campaign based in a familiar, notorious and memorable concept, which identifies in a friendly way with physicians, who were participants and were involved on different actions throughout the year.
Name of the campaign:10 years setting the pace
Client: Pfizer
Type of project: Integral campaign
Category: Prescription
Target: Cardiologists and primary health care
Actions:
- Promotional materials on medical visit
- Scientific materials
- Special action on SHE-LEHLA stand
- Interactive training project on regional meetings
- Campaign video case