10 years setting the pace

Anniversary campaign of the HTA molecule on the market. Integrated campaign based in a familiar, notorious and memorable concept, which identifies in a friendly way with physicians, who were participants and were involved on different actions throughout the year.

Name of the campaign:10 years setting the pace
Client: Pfizer
Type of project: Integral campaign
Category: Prescription
Target: Cardiologists and primary health care


  • Promotional materials on medical visit
  • Scientific materials
  • Special action on SHE-LEHLA stand
  • Interactive training project on regional meetings
  • Campaign video case