Loyalty campaign implemented in a project with the pharmacy designed to: present an aesthetic portfolio of products, divided in 10 categories according to the main therapeutic needs of patients; position Boiron´s products on the pharmacist´s mind as the reference on pharmaceutical advice; and boost sales opportunities and product rotation on the pharmacy.
Name of the campaign: 360º Commitment
Client: Boiron
Type of project: Loyalty campaign
Category: Prescription and OTC
Target: Pharmacists
Actions:
- Promotional materials
- High impact on sales opportunities throughout the whole year
- Visibility materials on selling points for the consumer
- Educational kit for the pharmacy
- Educational app for patients’ profiles, active pharmaceutical recommendations and sales