Integrated communication campaign to consumer to introduce Boiron´s homeopathic medication as the adequate option for the treatment of the flu, differentiating them from the competence. We created a global campaign which developed around a memorable spot without product brand.
Name of the campaign: Close the door
Client: Boiron
Type of project: Integral campaign
Category: OTC
Target: Pharmacists and consumers
Actions:
Actions:
- 20″ Tv Spot
- Educational and informative website with ability game
- Banner campaign on different websites
- External publicity campaign
- Promotional materials for pharmacists
- Promotional materials for consumers
- Visibility materials on pharmacy
- Campaign video case
- Spot Tv 20″
- Web informativa y didáctica con juego de habilidad
- Campaña de banners en diferentes portales web
- Campaña publicidad exterior
- Materiales promocionales para farmacéuticos
- Materiales promocionales para consumidores
- Materiales de visibilidad en la farmacia
- Vídeo case campaña