Integrated communication campaign to launch Hemorrane for the first time. Different, notorious and original campaign to avoid hemorrhoid’s taboo, giving voice for the first time to consumers and allowing a fast, clear and direct identification of the target.

Name of the campaign: Manifestation
Client: Faes Farma
Type of project: Switch to OTC campaign
Category: OTC
Target: Pharmacists and consumers


  • Press & Radio ads
  • External advertising
  • Web
  • Web
  • Promotional materials for pharmacists
  • Promotional materials for consumers
  • Visibility material on pharmacies
  • Campaign video case