Launch campaign of a new medication for asthma with innovative technology made of extra thin particles. We developed an integrated multitarget campaign aiming for differentiation and unique positioning in a high competitive market.
Name of the campaign: New airline
Client: Pfizer
Type of project: Launch campaign
Category: Prescription
Target: Physicians and internal clients
Actions:
- Promotional material for medical visit
- Scientific materials
- Direct marketing to physicians
- Launch event for physicians
- Internal launch event in offices